ABD Maestro Pvt. Ltd., a subsidiary of Allied Blenders & Distillers (ABD), has launched ZOYA Pink Mix Berries Gin, a new addition to its super-premium gin portfolio. This launch comes amidst strong growth in India's premium spirits market, driven by consumer demand for craft-led offerings and experimental cocktails. The new gin features a blend of juniper with strawberry, cranberry, blackberry, and raspberry, resulting in a "berrilicious" finish. It is crafted in small batches using premium grain neutral spirits and meticulously sourced global ingredients. Bikram Basu, Managing Director of ABD Maestro, stated that the company aims to reimagine the gin experience with this new offering, balancing artisanal botanicals and berries with a smooth profile. ZOYA Pink Mix Berries Gin is initially available in Maharashtra for ₹2,500 and will see a phased rollout across other key Indian markets. The existing ZOYA gin portfolio includes Watermelon Gin and Espresso Coffee Gin, with plans for expansion in travel retail and international markets. ABD Maestro is the super-premium and luxury spirits arm of Allied Blenders and Distillers Limited, India's largest domestic spirits company by volume. Bollywood actor Ranveer Singh is a co-founder and creative partner at ABD Maestro.
