Emami Limited announced today, May 7, 2026, that its Board of Directors has approved the execution of a Share Subscription and Purchase Agreement (SSPA) to acquire a 60% stake in IncNut Digital Private Limited. The acquisition aims to strengthen Emami's presence in high-growth beauty and personal care segments, positioning it for future consumer demand. IncNut Digital, through its wholly-owned subsidiary IncNut Lifestyle Retail Private Limited, operates in the personalized beauty and personal care segment with flagship brands Vedix and SkinKraft. The aggregate consideration for the 60% stake is up to ₹321 crore in cash. The transaction is expected to be completed within 30 days, subject to customary closing conditions. Following this transaction, IncNut Digital and its subsidiary will become subsidiaries of Emami Limited. The company also plans to acquire the remaining stake in IncNut Digital within the next four and a half years through two tranches, with the consideration determined by future performance metrics. IncNut Digital Private Limited was incorporated on July 4, 2011, and its consolidated turnover was ₹175.1 crore in FY 2024-25, ₹196.5 crore in FY 2023-24, and ₹231.9 crore in FY 2022-23. The proposed acquisition does not fall under related party transactions, and no promoters or promoter group companies have any interest in it. No specific governmental or regulatory approvals are immediately required for this acquisition.
