Indo Count Industries Limited has commenced commercial operations at its new greenfield pillow manufacturing facility located at the Piedmont Commerce Centre in Kernersville, North Carolina, USA. This facility is the company's third pillow manufacturing unit in the United States and represents a significant expansion of its U.S. manufacturing footprint, particularly strengthening its presence on the East Coast. The new plant is the largest among its three U.S. facilities, complementing existing operations in Columbus, Ohio, and Phoenix, Arizona. This expansion is a key milestone in Indo Count's long-term growth strategy, aiming to establish a nationwide manufacturing network that will enhance response times, operational flexibility, and customer service. The expansion is expected to bolster the company's utility bedding business for substantial growth across its three U.S. manufacturing sites. Indo Count Industries Ltd. is recognized as the largest global manufacturer of bed linen in the home textile sector. The company has a significant global presence and offers a comprehensive range of bedding products. Its current annual capacity stands at 153 million meters. Indo Count markets brands such as Boutique Living and Layers for domestic markets, and licensed brands including Tommy Hilfiger, Beautyrest, and GAIAM internationally. Recently, the company acquired the global trademarks and intellectual property rights for WAMSUTTA, a prominent U.S. national brand with a long-standing legacy of over 175 years. The company's long-term bank facilities have received an ICRA AA- (Outlook: Stable) rating from ICRA, and its short-term bank facilities have an ICRA A1+ rating. CARE Ratings has assigned a CARE AA- (Outlook: Stable) rating to the company's long-term bank facilities and a CARE A1+ rating to its short-term bank facilities.