LT Foods Limited has launched its new organic product line, 'DAAWAT® I'm Organic', featuring two variants: Organic Basmati Rice and Organic Sona Masoori Rice. This range emphasizes a promise of 'True. Tested. Traceable.', allowing consumers to scan a QR code on the packaging to view the entire journey of the rice from cultivation to packaging. The products are vacuum-packed to preserve freshness and have received certifications from USDA, India Organic, OneCert, Jaivik Bharat, and ADITI. The new range will be available on leading e-commerce and quick-commerce platforms. Mr. Ritesh Arora, CEO – India Business & Far East, LT Foods Ltd., stated that organic is integral to their value chain, with their organic foods business contributing 11% of global revenue. He highlighted that 'DAAWAT® I'm Organic' aims to set a new standard for organic products by ensuring verification and transparency. Mr. K. Ganapathy Subramaniam, Chief Marketing Officer, LT Foods Ltd., added that the range is designed to meet the growing consumer demand for understanding the origin and journey of their food. The company, a billion-dollar global FMCG entity with over 70 years in the specialty rice business, reported a consolidated revenue of approximately ₹8,773 crore for FY'25, with a 5-year Revenue CAGR of 16% and PAT CAGR of 21%.
