Mangalam Global Enterprise Limited (MGEL) has announced the launch of 'NEAT Everyday,' its new personal care and wellness brand. This venture marks the Group's entry into India's growing nutraceuticals and wellness sector. The brand has simultaneously opened five retail outlets across Ahmedabad, Gujarat, expanding its retail presence. NEAT Everyday aims to bring ancient wellness traditions and natural ingredients into modern daily routines, leveraging Group Mangalam's over eight decades of expertise in agriculture, edible oils, manufacturing, and global trade. The company highlights the increasing consumer demand for natural, transparent, and effective wellness products, noting that India's beauty and personal care market is projected to reach USD 34 billion by 2028. NEAT Everyday is built on the philosophy of "Passed Down with Purpose, Delivered with Love," emphasizing natural ingredients, cold-pressed purity, and time-honoured traditions. The product portfolio includes over 30 items that are 100% vegan, gluten-free, and paraben-free, spanning oils, soft gels, capsules, ghee capsules, moisture and mist products, and gummies. The brand operates on an omnichannel model, combining retail and e-commerce, with plans to expand into Tier-1 and Tier-2 cities. Vipin Prakash Mangal, Chairman & Executive Director of Group Mangalam, stated that the vision is to make trusted wellness solutions more accessible. Honey Mangal and Tanisha Mangal, Promoter Group, added that the stores are designed as experiential discovery centers to help consumers understand product benefits and make informed choices.
