Ola Electric has announced its Holi Mahotsav, marking a new phase for electric motorcycles in India. On the occasion of Holika Dahan, the company revealed that its Roadster range will now start at ₹79,999, making electric motorcycles competitive with entry-level ICE motorcycles. The Roadster X portfolio includes 2.5 kWh, 3.5 kWh, and 4.5 kWh configurations, now priced at ₹79,999, ₹92,999, and ₹99,999 respectively. The Roadster X+ is available in 4.5 kWh and 9.1 kWh configurations, priced at ₹1,09,999 and ₹1,89,000. As part of the Holi offers, Ola Electric has introduced Muhurat Mahotsav, offering special limited-time festive deals during designated 90-minute 'shubh Muhurat' windows today and tomorrow. Customers can purchase limited units at a special 'Muhurat' price revealed during these live windows. Additionally, customers can avail an 8-year extended warranty on the S1 Pro (3 kWh and 4 kWh) and S1 Pro+ (4 kWh) models between March 3 and March 4, 2026. An Ola Electric spokesperson stated, “With the Roadster starting at ₹79,999 this Holi, electric motorcycles are no longer a premium alternative, they are the smart default. This pricing puts electric on equal footing with petrol, and from here, the shift only accelerates.” The company also announced that its 'Ola Insiders' community program members will receive an additional benefit of ₹5,000 during the Muhurat Mahotsav window. The Ola Insiders program offers benefits such as upgrades for existing customers, add-on benefits for purchasing additional Ola vehicles, and referral bonuses.
