RateGain Travel Technologies Limited announced that its hospitality-first, AI-powered social media solution, SoHo, has won eight 2026 HSMAI Adrian Awards. These awards recognize SoHo's ability to transform social media into a measurable revenue driver, focusing on performance accountability rather than just impressions. In 2025, SoHo aligned paid and organic social strategies with performance benchmarks, deploying AI-enabled optimization, high-intent audience segmentation, and advanced conversion tracking for campaigns across various hotel brands. Carla Shaw, General Manager, RateGain SoHo, stated that the solution makes social media accountable to commercial outcomes, proving that authentic storytelling powers measurable revenue. The recognized campaigns demonstrated tangible business impact, including over 200 incremental bookings, more than $224K in directly attributable revenue, and up to a 235:1 return on ad spend. Conversion rates increased by 615% versus prior benchmarks, with organic campaign reach exceeding 150K views and generating over 8K meaningful guest interactions. These wins reinforce RateGain SoHo's position in performance-driven hospitality marketing.
