RateGain Travel Technologies Limited announced the strategic unification of its MarTech capabilities, Adara and Sojern, into a single global entity operating under the Sojern brand. This consolidation aims to create the world's largest and most comprehensive source of travel intent data. The unified platform will combine products, talent, and data assets to deliver predictive traveler insights and multichannel engagement at a global scale. This alignment brings together complementary strengths, preserving the expertise and customer value of each organization, and deepening product depth and data moats. Bhanu Chopra, Founder and Managing Director of RateGain, stated that the mission is to simplify growth for travel brands by unlocking the full potential of integrated data. He believes Adara joining Sojern is a defining step, creating a platform that combines deep travel-intent intelligence with global media activation and performance capabilities. Mark Rabe, CEO of Sojern, expressed pride in Adara joining, enhancing their capability to meet the demands of the evolving travel marketing industry. He emphasized that uniting people, data, and technology under the Sojern brand creates a powerhouse for marketing, distribution, and revenue decisions. Sojern will retain the Adara workforce under newly organized leadership. These changes are part of a multi-stage strategic alignment as RateGain builds a comprehensive AI-powered growth platform to help hospitality and travel companies maximize direct bookings.
